Creative Coefficient

About

We're Creative Coefficient
A product design and development studio

We offer media & entertainment tech expertise for streaming, gamification, and interactive experiences, enhancing engagement and user experience.

Explore our

Portfolio

01
Game development
Schneider Electric

Advergame for brand awareness

We strengthened the brand presence and reached a broader audience by delivering a mobile advergame. We transformed play into a tool for connecting with customers through storytelling and interactive challenges.

Play Video

Interactive

brand engagement

Features:

Story-driven missions with energy management challenges.

In-game upgrade system to unlock building enhancements

SimCity-style 3D city-building gameplay

Interactive

brand engagement

02
Social network & streaming
Ursa Music

Social music platform for artists and fans

Ursa combines the best of Instagram and Spotify to create a unique social network and music streaming platform.

Key results achieved through our collaboration:

Combining social interaction with high-performance music and video streaming in one seamless experience.

Building secure, scalable systems that let artists manage, share, and monetize their content.

Ensuring design and technical consistency throughout a 4 year development journey.

Instagram + Spotify

experience

Main features

Artist profiles

Centralized pages for music, videos, photos, bios, lyrics, events, playlists and credits.

.

Custom music player

Empowers artists to share playlists with smooth playback and complete song details, including lyrics, credits and visuals.

.

Social timeline

Supports fan-artist interaction by showing updates, new releases and media shared by followed artists.

03
Loyalty program
Club Personal

Nationwide rewards for Personal customers

Key results:

+80,000 unique users per day with +10M downloads:

Achieved with a scalable platform supporting millions of users and seamless onboarding across all services.

+600,000 vouchers redeemed monthly:

Supported by advanced tools for creating, distributing and tracking promotions efficiently.

Largest loyalty

program in Argentina

Main features

1. Unified rewards hub that integrates mobile, internet, landline and TV
services for centralized benefit management.

2. Voucher management tools to create, distribute and track discounts
and promotions.

3. Interactive facility plan with geolocalized promotions with tailored
offers based on user behavior and service usage.

Largest loyalty

program in Argentina

04
Media streaming
Qubit.TV

Latin America streaming platform

A Netflix-style, multi-device streaming platform for movies and series with integrated billing and country-adapted catalog. QubitTV expanded to more than 100,000 paid subscribers within the first 5 years.

+100,000 paid

subscribers

Achievements:

High user adoption: achieved +100,000 paid subscribers in Latin America.

Multi-profile support with tailored recommendations and parental controls.

Seamless cross-device support

+100,000 paid

subscribers

05
Digital sticker album
Disney-Pixar

We built a series of digital collectible sticker albums for children across various franchises, including Disney-Pixar movies, El Chavo del 8 and the Mexican national football team, where kids collect, trade, and unlock exclusive content on web and mobile.

06
Interactive books
Mapfre

We developed two interactive books for Mapfre, La Selva de Mario and Julia, Pato y el Espía, to teach children about traffic safety through narrated stories, animations, interactive pages, and puzzles.

07
Streaming platform
Pinna

An audio streaming platform for children offers ad-free podcasts, audiobooks, music, and interactive stories. All content is curated by age to foster imagination, learning, and screen-free entertainment across mobile and web.

08
Interactive books
Anabel and the Loch Ness Monster

An interactive children’s book with swipeable pages, audio narration, animated illustrations, puzzles, trivia and bonus content that brings the Loch Ness Monster story to life.

09
Multiplayer game
Drawbotix

An online, fast-paced multiplayer drawing game where players draw and guess words, similar to Pictionary. It features a “broken phone” mode, where drawings and guesses humorously evolve (and deviate) from the original idea.

Immersive Experiences & Engagement

We create interactive digital platforms that captivate audiences, drive participation, and strengthen connections between users and content.

Interactivity

Turn audiences into active participants encouraging exploration and connection.
Immersion

Visually rich and emotionally engaging experiences keep users fully absorbed and enhance storytelling.
Foolproof
Brand reputation takes priority, guiding the creation of scalable and secure platforms.
Brand awareness
Real-time insights reveal audience behavior, strengthening brand connection and loyalty.
AI-powered Media & Entertainment

We integrate AI and machine learning to deliver smarter, more engaging entertainment. From tailored content recommendations to real-time audience insights, our solutions help clients stay ahead of the game.

Maximize user engagement

Analyze user behavior and trends

Personalize recommendations

Reduced
time-to-market

Ready to talk about your idea?

Let’s move your business forward.

We’re here

USA - Spain - Argentina

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