Creative solutions
that change
the game
Scaling your business with
industry and tech expertise
About
We're Creative Coefficient
A product design and development studio
We offer sports tech expertise for big data, real-time data integrations, computer vision and IoT for sports, enhancing insights and user experience.
Explore our
Portfolio
Tickets marketplace
Sports Illustrated Tickets
Buy and sell tickets for sportive events with a flat-fee model
Key results achieved through our collaboration:
MVP launched within 2 months
Scalable platform supporting 60M unique users per month and $2.5B ticket inventory for sports, concerts and theater.
50M tickets on
250,000 events
Main features
Interactive seat maps
Fans choose their seats directly on dynamic maps, powered by our scalable arena platform.
.
Easy payments & booking
Secure transactions and split payments are made easy with integrated providers like Venmo and Braintree.
.
Large-scale infrastructure
Reliable platform serving millions of users monthly, built with robust DevOps workflows.
Smart bikes
Cannondale
Enhanced ride tracking and bike care
We developed Cannondale’s mobile app, designed not just as a bike tracker, but as the core of a proprietary connected ecosystem.
Key results:
Global adoption
+4M rides, 137M km, across +160 countries.
Stronger rider engagement
Over 500,000 cyclists worldwide actively use the app to track rides, set goals and manage bike care.
SmartSense safety &
gamified engagement
Main features
1. Enhanced safety & bike care via IoT integrations with
SmartSense, Garmin Radar and service reminders.
1. Enhanced safety & bike care via IoT integrations with SmartSense, Garmin Radar and service reminders.
2. Accurate ride tracking with GPS and a Wheel Sensor storing
up to 900h of rides.
3. Motivation through goals & milestones: cyclists earn badges,
track eco-impact (fuel saved, CO₂ reduced), celebrate
milestones and stay motivated through gamification.
3. Motivation through goals & milestones: cyclists earn badges, track eco-impact (fuel saved, CO₂ reduced), celebrate milestones and stay motivated through gamification.
4. Safety: SmartSense integrates turn signals, helmet lights and
rear radar into the app, helping cyclists monitor nearby vehicles
and their environment.
SmartSense safety &
gamified engagement
College athlete scouting
ScoutSmart & ScoutVision
AI-powered scouting platform for coaches
ScoutSmart saves coaches time by turning athletic stats, predicted level of play, disrupter score and academic performance into a single fitSCORE, making it easy to identify top recruits. With +50,000 high school profiles, +9,000 JUCO players and active transfer portal prospects, it provides a broad, data-rich talent pool.
ScoutVision speeds up film review by using computer vision to spot key plays and remove downtime, delivering recruiting-ready highlights within 24 hours.
+60,000
athletes in database
+60,000
athletes in database
Social network
PrediSports
A gamified sports & social network platform for American football fans to predict game outcomes, earn points, compete in leagues and share or view others’ opinions, while accessing real-time stats and team standings.
Training & group management
RunnersApp
A platform for running groups and trainers to manage races, training programs, progress tracking and subscriptions, with GPS integration and notifications.
Betting insights
TipLab
A live sports predictions app using advanced statistical models to compute handicapper ratings and provide smarter in-game betting insights for +10 sports such as baseball and basketball.
Live & Connected
Sports tech solutions delivering real-time insights and unifying data across devices and platforms for faster, smarter decisions.
Full Integration
Real-time sports data from IoT devices and data providers, such as SportRadar, Garmin & Venmo.
Engagement
Interactions that enrich the experience and participation of fans and athletes.
Accuracy & Performance
Advanced athlete tracking and analytics to enhance training statistics, scouting and in-game decisions.
Security & Scalability
Secure, scalable environments built to handle peak traffic and safeguard transactions and data.
AI-powered Smarter SportsTech
We leverage AI and machine learning to deliver smarter, faster decisions across the Sports tech industry, helping organizations optimize operations, data insights and technology-driven experiences.
AI athlete motion analysis
Real-time game intelligence
Automated highlights generation
AI tactical recommendations
